Artikel
Einer gleichberechtigten Zukunft entgegen? : Inszenierung von Geschlechterbeziehungen im österreichischen Tourismusfilm der Nachkriegszeit
Verfasst von:
Fritsche, Maria
info
in:
Visuelle Kulturen
Köln ; Wien [u.a.]:
2015
,
49-66 S.
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| Einrichtung: | Ariadne | Wien |
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| Verfasst von: | Fritsche, Maria info |
| In: | Visuelle Kulturen |
| Jahr: | 2015 |
| Sprache: | Deutsch |
| Beschreibung: | |
| The article explores representations of gender and gender relations in postwar Austrian tourism film – a popular genre in a historical period marked by social and economic upheavals and tense gender relations. It addresses how gender was constructed through the movie camera as well as how Austrian cinema inscribed gender norms through its visual representations. The close reading of two tourism films from 1948 and 1951 reveals that the early tourism films contrasted the dismal living conditions with liberal gender models that emphasised equality, personal freedom, and self-determination. However, with the economic upswing and conservative backlash that occurred across Western societies in the 1950s, the genre abandoned its progressive stance. It started to circumscribe female independence and presented traditional gender roles in a positive light, thereby bolstering popular discourse that promoted the withdrawal of women into the private sphere. Most importantly, the analysis shows that the return to conservative gender representations was not a straightforward, but a complex process, characterised by ambivalences and overlaps of progressive and traditional gender ideals. | |
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