Buch
Monografie
We were feminists once : from Riot Grrrl to CoverGirl®, the buying and selling of a political movement
Verfasst von:
Zeisler, Andi
New York:
BBS, PublicAffairs
,
2016
,
285 S.
Weitere Informationen
| Einrichtung: | CID | Fraen an Gender | Luxemburg |
|---|---|
| Verfasst von: | Zeisler, Andi |
| Jahr: | 2016 |
| ISBN: | 1610395891 |
| Sprache: | Englisch |
| Beschreibung: | |
| Feminism has hit the big time. Once a dirty word, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to perfume, presenting what's long been a movement for social justice as just another consumer choice. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's pop-culture marketplace hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77%--or less--of the man's dollar, and vicious attacks on women are utterly routine. Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, this is the story of how we let this happen, and how we can amplify feminism's real purpose and power | |
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