in:
Women
London:
2001
,
164 - 175 S.
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| Einrichtung: | Ariadne | Wien |
|---|---|
| Verfasst von: | Amy-Chinn, Dee |
| In: | Women |
| Jahr: | 2001 |
| Sprache: | Englisch |
| Beschreibung: | |
| Responding to the Advertising Stadards Authority's decision to ban a poster from Opium featuring the model Sophie Dahl, Amy-Chinn looks at other ads that provoked complaints on the grounds of "taste" and "decendy" in 2000. She locates the Opium controvery within the economics and business imperatives of the perfume market, emphasizing its competitive nature and the need for high impact advertising in the run up to Christmas. | |
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